Hero Motocorp has launched the sixth edition of its flagship crowd-sourcing platform - Hero CoLabs. This new season will see the ‘Design Challenge 3.0’ wherein the visual and creative flair of the participants will be tested. The challenge is live since yesterday. Interested individuals can register and submit their entries by directly visiting the Hero CoLabs website (www.HeroCoLabs.com). The last date for entry submission is April 24, 2022.
Once the participants have submitted their entries, Hero MotoCorp will shortlist the Top 50 designs. These designs will then be showcased on the Hero CoLabs website for public voting. Participants can also share their designs on their personal social media handles to garner support. The winners will be decided on the basis of scores by a team of specialists from Hero MotoCorp and the results of the public poll.
“Hero CoLabs has proven to be an excellent platform for anyone who needs an avenue to showcase their skill and passion. In just two years, Hero CoLabs has been able to crowd-source solutions and innovations from design, to UX in mobile applications, to retail experience. To keep on testing our audiences’ creativity and further expand the platform, we are launching the ‘Design Challenge 3.0’, which embodies the spirit of creativity, innovation and collaboration, and presents a unique opportunity for people to collaborate and create with the world’s largest manufacturer of motorcycles and scooters,” as commented by Malo Le Masson, Head – Strategy, Hero MotoCorp.
Talking about the ‘Design Challenge 3.0’in detail, it is being held across two categories. The participants can either design graphics & livery for the Pleasure+ and Destini 125 or design a Hero T-shirt for the Pleasure+ and Destini 125. The participants can either participate in one or both challenges. Furthermore, the challenge is open to participants across the country.
The grand prize of Design Challenge 3.0 will be a brand-new Pleasure+ or Destini 125 scooter, as per the winner’s choice. Besides this, the first and second runners-up will receive Amazon Pay vouchers worth Rs. 20,000 and Rs. 10,000 respectively. Both the challenges will have separate winners. The name of the winners and runners-up will be announced on the Hero CoLabs website and Hero MotoCorp social media platforms.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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